Quelle surprise, Big Brother is AI generated
I would say I’m shocked, but then again I’m not. In fact I’m surprised it’s taken this long.
ITV has finally bowed to the inevitable with this year’s look for “Big Brother”, it’s AI slop writ large. A frankly bizarre advert for this year’s series features a “human” eye in a variety of strange guises - the kind of things on ChatGPT can come up with.
It certainly feels like ITV is flogging a dead horse at this point. Last year’s series recorded the worst viewing figures in the show’s history in the UK with an average of just 1.03 million. At this rate the next series could be the first to drop below a million.
Much criticism has been directed at the series since it relaunched on ITV2, from the deliberate choice to cast people with controversial political opinions to the reliance of uninteresting and frankly boring tasks. I doubt this AI version will do much to rescue the show, nor will this year’s supposed twist of a new house every week.
It’s time for some fresh new ideas. Time will tell as to whether the Sky takeover will make a difference or not. Or preferably move Big Brother back to Channel 4.
sigh… can’t say I’m surprised at this point. ITV have already stooped to using Gen AI in their programmes in the past. The You Bet! reboot, Parent’s Evening, and most recently The Chase Around the World all used Gen AI… this is just par for the course atp. “Slop acceptance” has become the norm now and it disappoints me that everyone is jumping on the AI bandwagon without realising the negative repercussions. And it’s not just “it steals from artists, wastes electricity and just looks like garbage.” To me, it’s how I see ITV as a media conglomerate. I feel ITV doesn’t understand how using AI will quite literally nuke any interest in their shows for a large majority of…